Monitor
Run daily standardized probes across leading AI engines. Track weighted visibility, citations, sentiment, and competitor share of voice automatically.
GEO Methodology
Generative Engine Optimization, explained
GEO is the discipline of measuring and improving how your brand appears in AI-generated answers — not just search result pages. Metis gives you the monitoring, knowledge infrastructure, and content workflows to run it systematically.
GEO vs SEO
Two surfaces, two optimization loops
SEO optimizes for ranked links. GEO optimizes for synthesized answers, citations, and entity representation inside generative engines.
| Dimension | Traditional SEO | GEO (Metis) |
|---|---|---|
| Primary surface | Search engine result pages (SERPs) | AI assistant answers (ChatGPT, Perplexity, Gemini, Claude, Grok) |
| Success metric | Rankings, clicks, organic traffic | Weighted AI visibility, citation rate, share of voice vs. competitors |
| Content goal | Keyword-optimized pages for crawlers | Citable, structured sources models can reference accurately |
| Competitive intel | SERP feature tracking, backlink analysis | Probe-based competitor benchmarks across generative platforms |
| Knowledge layer | Sitemaps, schema markup | Entity knowledge graphs + published knowledge sites on your domain |
| Measurement cadence | Weekly/monthly rank checks | Daily standardized GEO probes with trend history |
| Optimization loop | Publish → wait for crawl → check rankings | Monitor → Diagnose → Structure → Publish → Measure (closed loop) |
The Metis framework
Five steps to generative visibility
Metis operationalizes GEO as a repeatable workflow inside the Console — from daily probes to published content that moves your scores.
Diagnose
Surface entity gaps, narrative drift, and category prompts where competitors win. Brand Monitor alerts you when AI representations change.
Structure
Build knowledge graphs that map your brand entities, relationships, and evidence. Identify missing fields that weaken model understanding.
Publish
Ship structured knowledge sites and GEO-scored content via the Content Agent. Give generative engines authoritative, citable sources on your domain.
Measure
Close the loop — the next probe cycle proves what moved. Compare before/after visibility, citation patterns, and competitor deltas with historical data.