AI is where purchase decisions begin
Metis AI is the Generative Engine Optimization platform from MICROFACTOR — for marketing and brand teams who need measurable AI visibility, not guesswork.
The shift
In 2025, more than half of consumers worldwide started using AI to decide what to buy. They ask ChatGPT which product to choose, Claude which brands they can trust, and Gemini which service is best. Most brands are still invisible in those answers — not because their products aren’t good, but because AI doesn’t know them well enough to recommend them.
What we build
Metis AI was built for this moment. We help companies keep accurate brand knowledge in front of major AI platforms, monitor how they are described and recommended, and improve over time — so AI mentions you when it should, in the right context, with the right message.
Not a shortcut to overnight fame. Foundational work for the age of generative discovery: visibility, credibility, and a voice where purchase decisions begin.